Aaron

To Build Social Equity We Must Build Relationships

No one likes listening to a sales pitch. But everyone wants to know what his or her friend does for a living. Because of this simple truth, online social sites have gained enormous popularity and website owners are growing their businesses significantly... Read >

With Social Media Marketing, More is More

That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is more effective than verbosity. This came straight from Wiki dictionary, and I... Read >

Social Media Marketing Freedom

In this beautiful, sunny, patriotic time of year, I thought I would write an article about the blessings of freedom, not just in these great United States of America, but in the freedom of the internet as well. I am grateful for the freedom or social med... Read >

Social Media Marketing – Pleasing the Right People

I needed a new printer/copier/fax/scanner today, so I went into an office products store. I bought my machine after getting some great advise from two sales attendants, who also talked me into getting extra ink and the accident-replacement warranty. So yo... Read >

How to Graduate from Social Media Optimization University

I have four nephews and nieces that just graduated from high school this last week, along with a brother and a three nephews who graduated from college in their respective fields. Graduations make us take a step back and come to grips with what we have do... Read >

When it Comes to Successful Social Media Marketing, Learn to Give to Receive

There are many techniques and strategies on how to become successful at social media marketing. They vary from utilizing social forums to taking advantage of social sites. The technique I want to discuss today is one that I learned from Garrett Pierson,... Read >

People Trust People: The Truth about Online Marketing

In the grand scheme of online marketing, the catchphrase "People Trust People" is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested ... Read >

To Increase Your Social Media Marketing, Think of the Search Engines as Your Customers

If you want to improve your on-line presence, and all of us involved with social media marketing do, try thinking of the search engines like Bing, Google, and Yahoo as your customers. Imagine that each one of your web pages is a treasure chest, and your ... Read >

Your Social Media Marketing Should Include Creating and Distributing Relevant Videos

The fact is that search engines are now giving preferential treatment to videos. It is their attempt to provide online shoppers with a better variety of specialized content when searching for our keywords. One company, Forrester Research, reports that com... Read >

Combining Search Engine Optimization (SEO) with Social Media Marketing

Often, what seems so new and cutting-edge, stems from principles learned long, long ago. Such is the case with the latest trend toward combining social media marketing with search engine optimization. Social media marketing is much more than a trend. If ... Read >

Good To Great Social Media Marketing

Good companies do a few things right. Great companies do all of the important things right. Let's review a few of the important areas of the book, as they pertain to social media marketing greatness. Jim Collins (author of the bestselling book Good to ... Read >

Social Media Optimization Is All About Building Trust

No, SMO does not stand for Save My Organization. However, when we follow specific, proven strategies, building social equity will do just that - Save our organizations! Social Media Optimization (SMO) assists organizations in their efforts to reach out... Read >

Harold Got Hacked - The Need For PCI Vulnerability Scanning

I spoke with Harold today for the first time. He told me how hackers had gotten access to his site and redirected his visitors and customers to another site in Mongolia! It took Harold three days to finally sort it all out and finally get his visito... Read >

Spend An Hour A Day Social Media Marketing

It's not like I'm giving you an extra hour each day. Wish I could! But you still only get 24 hours a day. And I know that there are lots of things that fill up our days besides just worrying about social media marketing. If you're like me, an hour a day m... Read >